Projects

Bira Foundation

UI/UX Design

Manufacturing

Bira Foundation

Projects

Bira Foundation

UI/UX Design

Manufacturing

Bira Foundation

Discover

Discover

Define

Define

Ideate

Ideate

Deliver

Deliver

Overview

Overview

A heartfelt tribute to a beloved companion, Bira Foundation is more than an NGO—it’s a mission rooted in compassion, legacy, and animal welfare. Our goal was to create a visual identity and website that evokes trust, empathy, and action.

A heartfelt tribute to a beloved companion, Bira Foundation is more than an NGO—it’s a mission rooted in compassion, legacy, and animal welfare. Our goal was to create a visual identity and website that evokes trust, empathy, and action.

Brief

Brief

We designed the brand identity and website for Bira Foundation, an NGO dedicated to animal welfare. The goal was to create a compassionate, trustworthy, and emotionally resonant visual presence that honors Bira’s legacy and encourages community support.

We designed the brand identity and website for Bira Foundation, an NGO dedicated to animal welfare. The goal was to create a compassionate, trustworthy, and emotionally resonant visual presence that honors Bira’s legacy and encourages community support.

Target Audience

Target Audience

Our target audience includes animal lovers, donors, volunteers, and socially conscious individuals who care about animal welfare and want to make a difference.

Our target audience includes animal lovers, donors, volunteers, and socially conscious individuals who care about animal welfare and want to make a difference.

Timeline

Design Sprint

Wireframes and low-fidelity

High-fidelity

1st test

Final Test

Stakeholder mapping

user interviews

personas

customer journey maps

Design Kickoff

initial problem analysis

flow diagrams

Contextual Inquiry

Discover

Ideate

Deliver

Define

March

April

May

June

2026

2025

Methodology

Methodology

We followed the Double Diamond process — starting with user research and insights (Discover & Define), then moving into ideation and final design execution (Develop & Deliver).

We followed the Double Diamond process — starting with user research and insights (Discover & Define), then moving into ideation and final design execution (Develop & Deliver).

RESEARCH

EMPATHY

DEFINE

IDEATE

PROTOTYPE

Deliver

AWARENESS

MEASURABLE

RESULT

IMPACT

ITERATE

ITERATE

RESEARCH

EMPATHY

DEFINE

IDEATE

PROTOTYPE

Deliver

AWARENESS

MEASURABLE

RESULT

IMPACT

ITERATE

ITERATE

DOUBLE DIAMOND METHOD

Discover

Discover

To understand the heart of the Bira Foundation, we conducted stakeholder interviews with the founders to capture their emotional vision and goals. We also studied other animal welfare NGOs to analyze how they communicate and engage with audiences. Through empathy mapping and content analysis, we identified key themes like compassion, transparency, and legacy, which shaped the direction for both the brand and website.

To understand the heart of the Bira Foundation, we conducted stakeholder interviews with the founders to capture their emotional vision and goals. We also studied other animal welfare NGOs to analyze how they communicate and engage with audiences. Through empathy mapping and content analysis, we identified key themes like compassion, transparency, and legacy, which shaped the direction for both the brand and website.

Methods Used

Stakeholder Interviews

Competitor Analysis

Empathy Mapping

Content Audit

Secondary Research

Methods Used

Stakeholder Interviews

Competitor Analysis

Empathy Mapping

Content Audit

Secondary Research

Stakeholders

Stakeholders

The website was designed for a diverse group of stakeholders. These include potential donors looking for a transparent and trustworthy platform to contribute to, volunteers seeking opportunities to engage in hands-on animal welfare work, and animal lovers who want to follow Bira’s story and support the foundation's mission. Additionally, the site also caters to partners, students, and international supporters interested in long-term collaboration, internships, or field experience at the shelter. Each user group had unique needs, which guided our content structure, navigation, and tone of voice.

The website was designed for a diverse group of stakeholders. These include potential donors looking for a transparent and trustworthy platform to contribute to, volunteers seeking opportunities to engage in hands-on animal welfare work, and animal lovers who want to follow Bira’s story and support the foundation's mission. Additionally, the site also caters to partners, students, and international supporters interested in long-term collaboration, internships, or field experience at the shelter. Each user group had unique needs, which guided our content structure, navigation, and tone of voice.

Competitor Analysis

Competitor Analysis

We studied several existing animal welfare and NGO websites to identify common patterns, strengths, and gaps. Most platforms lacked emotional storytelling, had cluttered layouts, and made it difficult for users to take action—especially when it came to donating or volunteering. These insights helped us position the Bira Foundation website as clean, emotionally engaging, and action-driven, with a clear focus on trust and ease of navigation.

We studied several existing animal welfare and NGO websites to identify common patterns, strengths, and gaps. Most platforms lacked emotional storytelling, had cluttered layouts, and made it difficult for users to take action—especially when it came to donating or volunteering. These insights helped us position the Bira Foundation website as clean, emotionally engaging, and action-driven, with a clear focus on trust and ease of navigation.

Feature list

Feature list

From our competitor analysis, we identified key features that were either missing or poorly implemented in existing NGO websites. We used these insights to design a site that is both emotionally engaging and functionally clear.

From our competitor analysis, we identified key features that were either missing or poorly implemented in existing NGO websites. We used these insights to design a site that is both emotionally engaging and functionally clear.

1

Clear Donation Pathways

Clear Donation Pathways

Easy-to-access options for one-time, recurring, and memorial donations.

Easy-to-access options for one-time, recurring, and memorial donations.

2

Emotional Storytelling Sections

Emotional Storytelling Sections

Dedicated space to share Bira’s story and the foundation’s mission.

Dedicated space to share Bira’s story and the foundation’s mission.

3

Volunteer & Support Options

Volunteer & Support Options

Simple forms and CTAs to join as a volunteer or contributor.

Simple forms and CTAs to join as a volunteer or contributor.

4

Shelter Project Phases

Shelter Project Phases

Structured breakdown of the shelter’s development to build trust and transparency.

Structured breakdown of the shelter’s development to build trust and transparency.

5

Responsive & Accessible Design

Responsive & Accessible Design

Optimized for mobile with clean navigation and readable layouts.

Optimized for mobile with clean navigation and readable layouts.

6

Trust Elements

Trust Elements

Visible certifications, testimonials, and founder’s message to build credibility.

Visible certifications, testimonials, and founder’s message to build credibility.

Persona

Persona

We created three personas—Donor, Volunteer, and Animal Advocate—to represent the core users of the Bira Foundation website. Each persona helped us understand user needs, emotions, and pain points, guiding decisions on content, layout, and functionality.

We created three personas—Donor, Volunteer, and Animal Advocate—to represent the core users of the Bira Foundation website. Each persona helped us understand user needs, emotions, and pain points, guiding decisions on content, layout, and functionality.

Aarti Deshmukh

Donor

42/ Female

Aarti is a working professional who supports causes related to animal welfare and education. She prefers making quick, secure donations and staying updated on how her contributions are used.

Pain Points

Lack of trust in how donations are used

Complicated donation processes

Inconsistent updates or communication from NGOs

Rohan Mehta

Volunteer / Student

24/ Male

Rohan is an animal lover and final-year zoology student looking for hands-on experience with shelters and animal care. He values transparency, structure, and flexibility in volunteer opportunities.

Pain Points

Difficulty finding reliable volunteering options

Unclear communication on roles or expectations

Lack of accessible info on programs or onboarding

Sunita Verma

Animal Welfare Advocate / Follower

42/ Female

Sunita actively follows animal rescue stories on social media and spreads awareness. She connects emotionally with stories and believes in small but frequent support actions.

Pain Points

Overwhelming or text-heavy websites

No personal connection or storytelling

Hard to share or engage with content online

Sunita Verma

Animal Welfare Advocate / Follower

42/ Female

Sunita actively follows animal rescue stories on social media and spreads awareness. She connects emotionally with stories and believes in small but frequent support actions.

Pain Points

Overwhelming or text-heavy websites

No personal connection or storytelling

Hard to share or engage with content online

Define

Define

After analyzing research insights, we clearly defined the core challenges and opportunities. Users needed a platform that was not just informative but also emotionally engaging, transparent, and easy to act on. The brand had to reflect warmth and trust, while the website needed to simplify actions like donating, volunteering, and learning more about the shelter project.


We narrowed our focus to three key design goals:


Build emotional connection through storytelling and visuals

Simplify navigation and key user actions (donate, volunteer, connect)

Establish credibility through trust signals like certifications, testimonials, and structured project information

After analyzing research insights, we clearly defined the core challenges and opportunities. Users needed a platform that was not just informative but also emotionally engaging, transparent, and easy to act on. The brand had to reflect warmth and trust, while the website needed to simplify actions like donating, volunteering, and learning more about the shelter project.


We narrowed our focus to three key design goals:

Build emotional connection through storytelling and visuals

Simplify navigation and key user actions (donate, volunteer, connect)

Establish credibility through trust signals like certifications, testimonials, and structured project information

72%

72%

of users said they were more likely to donate if they understood exactly how their money would be used.

65%

65%

found current NGO websites difficult to navigate, especially on mobile.

80%

80%

expressed a stronger connection to causes that told a personal, emotional story.

Design Objectives

Our goal was to create a visual identity and digital presence that feels warm, trustworthy, and action-oriented. The brand needed to reflect the emotional legacy of Bira while maintaining clarity and professionalism. For the website, we focused on ensuring easy navigation, compelling storytelling, and quick access to key actions like donating, volunteering, or learning about the shelter project. Every design decision aimed to build empathy, encourage support, and reinforce the foundation’s mission of compassion and coexistence.

what outcomes do we want to see?

Key Insights

1

Emotional connection drives action

Users are more likely to support causes that tell a heartfelt, personal story.

2

Trust is essential

Certifications, clear project phases, and founder visibility help build confidence in the organization.

3

Simple journeys encourage support

Users prefer donation and volunteer processes that are quick, clear, and mobile-friendly.

4

Visual clarity matters

Clean layouts, calming colors, and approachable typography improve user engagement and reduce overwhelm.

Logo

We explored visual elements like paws, hearts, and circles to represent compassion, continuity, and Bira’s legacy. Multiple iterations focused on simplicity, emotional resonance, and versatility. The final logo—a paw with a heart—captures the foundation’s mission of care and coexistence in a clean, memorable form.

Color Pallete

H1 - Regular

Lazydog

Size: 48px

H2 - Regular

Lazydog

Size: 36px

H3 - Semibold

Nunito

Size: 24px

Body - Regular

Nunito

Size: 16px

Button / CTA - Semi-Bold

Nunito

Size: 16px

Caption / Note - Regular

Nunito

Size: 12px

Typography Hierarchy

We used Lazydog for headings to bring a warm, personal feel that reflects the foundation’s approachable nature. Nunito was chosen for body text for its clean, rounded form, ensuring readability and a friendly tone across all screens.

LazyDog

Aa

Aa Bb Cc Dd Ee

Nunito

Aa

Aa Bb Cc Dd Ee

solutions

What is the Logo ?

The Bira Foundation logo is a visual representation of compassion, care, and emotional legacy. Inspired by Bira—the dog who became the heart of the foundation—the logo combines a paw shape with a subtle heart at its center. This symbolizes the foundation’s mission of love, protection, and coexistence between humans and animals.


Throughout the ideation phase, we explored various forms—from literal paws to abstract symbols—but chose a minimal, rounded mark to convey warmth and approachability. The simplicity of the design ensures flexibility across digital and print media, from website headers to donation badges and merchandise. The logo not only honors Bira’s memory but also builds a strong, trustworthy identity for the foundation moving forward.

Why Choose these colors ?

The color palette was intentionally selected to reflect the emotional values and diverse spirit of the Bira Foundation. Each color represents a unique aspect of the foundation’s mission—vibrant oranges and corals express energy, compassion, and optimism, while calming teals and blues bring a sense of trust, care, and peace. Soft pastels like lavender and pink add emotional warmth, making the brand feel gentle and approachable, especially in spaces where empathy is central.


Earthy greens ground the visual identity in nature, reinforcing the foundation’s connection to all living beings. The balance of vivid and muted tones allows the palette to be expressive and inclusive—just like the animals and humans it represents. Together, these colors create a visual language that is both emotionally resonant and versatile across digital, print, and physical environments.

What Bira Gained ?

The new branding and website helped Bira Foundation establish a clear, emotionally resonant identity that connects with supporters at a deeper level. The logo and visual language built trust and recognition, while the website streamlined key actions like donating, volunteering, and learning about the shelter project. With improved structure, storytelling, and accessibility, the platform now effectively communicates the foundation’s mission, engages new audiences, and encourages ongoing support. It gave Bira’s legacy a powerful digital voice—one that inspires compassion and action.

impact

Stronger Brand Recognition: The new identity made the foundation more memorable and emotionally engaging.

Increased Engagement: Clear storytelling and CTAs improved volunteer sign-ups and visitor time on site.

Simplified Donations: Streamlined donation paths led to more successful contributions.

Improved Credibility: A professional visual presence and clear project phases helped build trust with new supporters.

Better Communication: Visitors now easily understand the mission, vision, and shelter goals through structured content and visuals.

Conclusion

Designing for Bira Foundation was a meaningful experience that reinforced the power of empathy in design. It taught us how deeply personal stories can shape brand identity and how clarity and warmth in communication can build trust. We learned the importance of balancing emotional storytelling with functional design—ensuring that users not only feel connected but are also guided to take action. This project reminded us that good design doesn’t just look good—it makes people care, understand, and contribute.

Thank You

We Designed the logo by keeping the love and care we have for our pets. Want to know about the client click on visit us.

Thank You

We Designed the logo by keeping the love and care we have for our pets. Want to know about the client click on visit us.

Visit Bira

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Let’s Create Something Amazing!

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Aldis Global Design Studio

Contact Information

Email: info@whatsaldis.design

Number: +91 99230 46456

Address: 433, Ganeshkhind Road,

Model Colony, Pune - 411016

Aldis Global Design Studio

Contact Information

Email: info@whatsaldis.design

Number: +91 99230 46456

Address: 433, Ganeshkhind Road,

Model Colony, Pune - 411016